If you know me then you know I am all about relating current events and pop culture to whatever point I’m trying to make about rowing or coxing at that moment, which is why I was pumped to read this article about Craig Amerkhanian and see that those two things are staples in his pre-practice speeches (and a part of his overall coaching strategy). “He combines the athletic with the big picture, fully realizing that the sport will not, and should not, define the lives of his rowers.”